Gartner Research

What Enterprise App Developers Can Learn From Consumer Apps

Published: 29 September 2016

ID: G00316713

Analyst(s): Jessica Ekholm , Adrian Leow , Vishal Tripathi

Summary

Employees are also consumers and want the same high-quality user experience in their enterprise apps as their consumer apps. Enterprise app developers need to understand that app usability comes first, and everything else comes second.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Design With a Consumer Mindset in Mind
  • Avoid "App Fatigue" by Focusing on a Quality UX
  • Balance App Security and Convenience
  • Use Behavioral Analytics
  • Don't Hesitate to Outsource to Access the Necessary Skills

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