Gartner Research

Two Types of Mobile Marketers: Which One Are You?

Published: 30 September 2016

ID: G00316205

Analyst(s): Charles Golvin


Marketing leaders focused on mobile marketing tactics fall into one of two categories: mobile-centric and mobile-extender. To optimize mobile efforts, these marketing leaders must understand their type and the benefits each type yields in order to hone their mobile marketing strategy.

Table Of Contents


  • Two Types of Mobile Marketing
  • Strategies, Not Tactics, Distinguish the Two Types
  • Determining Your Mobile Marketing Type
  • Recommendations

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