Gartner Research

Competitive Landscape: Application Processor Vendors for the Smartphone and Tablet Markets, Worldwide, 2016

Published: 26 September 2016

ID: G00295441

Analyst(s): Roger Sheng , Jon Erensen


Application processor vendors face market saturation, upgraded cellular technology and increased in-house-designed chips from major smartphone OEMs. To compete in this market, AP technology marketing leaders must prepare a platform roadmap and educate consumers on their platform.

Table Of Contents


  • Competitive Situation and Trends
    • AP Vendors Expand Product Offering for Integrated Platform
    • Emerging Features Create Key Differentiation
    • In-House-Designed Chips Versus Merchant APs
    • The Increasing Importance of Chinese OEMs
    • Traditional Smartphone AP Vendors Are Expanding Market Share in the Tablet Market
  • Market Players
    • Customized Architectures and 4G Capabilities Are Key Success Factors
    • Design Win in Client's Most Promising Projects
    • Forecast Accuracy Is Critical to On-Time Delivery
    • Ecosystem Partners Help to Catch New Opportunities
    • Competence Benchmarking of the Main AP Vendors
  • The Future of Competition
    • Focus on Emerging Applications to Drive Upgrade of Processing Capabilities
    • Reinforce Software Capabilities and Friendly Support Developers
    • Different Product Strategies in the Premium and Entry-Level Markets
    • Key Words: 5G and 7 nm
  • Competitive Profiles
    • MediaTek
    • Qualcomm
    • Tsinghau Unigroup-Unigroup Spreadtrum & RDA
  • References and Methodology

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