Gartner Research

SWOT: Netflix, Subscription Video on Demand, Worldwide

Published: 26 September 2016

ID: G00301229

Analyst(s): Derek O'Donnell, Fernando Elizalde , Amanda Sabia


Netflix is one of the dominant players in the global subscription VOD market, yet it has many opportunities to pursue. Strategic planners at competing video providers should look at the strengths, weaknesses, opportunities and threats outlined in this document to better compete against Netflix.

Table Of Contents


  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
    • Recommendations for Competitors
  • Implication for Company Being Profiled
  • Company Overview
    • Facts
    • Products and Services
    • Subscribers and Revenue
  • Gartner Vendor SWOT Methodology
  • Definitions

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