Gartner Research

Maverick* Research: Don't Let GDP Slow You Down — Look Beyond It to Grow Faster

Published: 28 September 2016

ID: G00305293

Analyst(s): Moutusi Sau , Rajesh Kandaswamy


Everything you think about GDP is wrong. As a CIO, use your leadership to expose outdated limits of GDP, embedded as hidden constraints, to harness emerging areas of economic value. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents


  • *Maverick Research
  • New Economic Areas Enabled by Digital Technology That Are Not Measured by GDP Today
    • Service-Centric Areas — Free Services and Disintermediation
    • Asset-Centric Services — Sharing Economy and Secondhand Goods
  • Areas Where Technology Has a Large Impact on What Is Being Measured
    • Intangible Assets Are Composed of Three Categories
    • Organizational Capital Makes Organizations Unique
    • Brand Valuation Is More Than Just a Marketing Tool
  • Conclusion

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