Gartner Research

Maverick* Research: Don't Let GDP Slow You Down — Look Beyond It to Grow Faster

Published: 28 September 2016

ID: G00305293

Analyst(s): Moutusi Sau , Rajesh Kandaswamy

Summary

Everything you think about GDP is wrong. As a CIO, use your leadership to expose outdated limits of GDP, embedded as hidden constraints, to harness emerging areas of economic value. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)

Table Of Contents

Analysis

  • *Maverick Research
  • New Economic Areas Enabled by Digital Technology That Are Not Measured by GDP Today
    • Service-Centric Areas — Free Services and Disintermediation
    • Asset-Centric Services — Sharing Economy and Secondhand Goods
  • Areas Where Technology Has a Large Impact on What Is Being Measured
    • Intangible Assets Are Composed of Three Categories
    • Organizational Capital Makes Organizations Unique
    • Brand Valuation Is More Than Just a Marketing Tool
  • Conclusion

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.