Gartner Research

Market Opportunity Map: Personal Devices, 2016 Update

Published: 29 September 2016

ID: G00304223

Analyst(s): Ranjit Atwal , Amanda Sabia , Andrew Neff , Megan Reinhart


Despite a slowing in the traditional device market, there is growth in new categories such as wearables, gesture control and HMD. Strategic planners at emerging device vendors will research alternative business models and partnerships, leverage respected consumer brands or explore niche markets.

Table Of Contents

Market Opportunity Map

Market Opportunities Overview

  • How to Interpret and Apply the Market Opportunity Map
  • Description of Markets
    • Apple's Impact on Profitability
    • Intel Subsidizing Margins


  • Technology Trends
    • Connectivity: Faster
    • Device Architecture: Smarter
    • Components: Improved
    • Interfaces: Intuitive
    • Software: Personalized
  • Buyer Trends
  • Sellers Strategic Options
    • Cross-Subsidized Hardware
    • Regional-Specific Device Experience
    • VPA-Enabled Cloud Differentiation

Vendors to Watch

Financial Investment Disclaimer

Gartner Recommended Reading

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