Gartner Research

Tech Go-to-Market: Mismanaging Internal Stakeholders Threatens Product Success

Published: 30 September 2016

ID: G00314486

Analyst(s): Ed Cordin

Summary

Internal stakeholder buy-in matters; it shortens time to market and increases the success rate, particularly when introducing innovation. Three linked how-to improvement techniques for technology product managers can further boost internal stakeholder commitment and support.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Map Your Internal Stakeholders
    • Why Do This?
  • Explore Key Stakeholder Reaction and Implications
    • Why Do This?
  • Develop Your Internal Stakeholder Community Strategy
    • Why Do This?
  • Summary

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