Gartner Research

MDM Primer: How to Define Master Data and Related Data in Your Organization

Published: 07 October 2016

ID: G00311453

Analyst(s): Michael Moran , Andrew White


Data and analytics leaders, including MDM program managers, need to ensure a shared understanding of what defines master data across the organization. This primer will help them define master data across business and IT.

Table Of Contents
  • Key Challenges


  • Use Definitional Techniques to Contextualize What Is Master Data
  • Explore, Define and Agree on Why and Where Business Users Rely on Master Data Across Business Processes and IT Systems
  • Avoid "Scope Creep" by Starting With Smaller Projects, Leverage the Lessons Learned in Initial Projects for Future Efforts and Use Early Projects to Determine How Each New Master Data Effort Will Proceed

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