Gartner Research

Digital Business Requires an Excellent Associate Experience to Drive Retailer Success

Published: 03 October 2016

ID: G00311529

Analyst(s): Joanne Joliet , Kelsie Marian


Driving efficiency and effectiveness in a digital business world requires retail CIOs to support a new paradigm for enhancing customer relationships by enabling engaged, informed and empowered associates.

Table Of Contents


  • Key Finding 1: The convergence of mobile, social, cloud and IoT facilitates digital workplace environments that concurrently improve employee and customer experiences.
  • Key Finding 2: Collaborative store environments empower store managers to attract, develop and retain the best store talent.
  • Key Finding 3: Finding new ways of measuring associate and manager performance will be integral in digital workplace transformation.
  • Recommendations

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