Gartner Research

Market Insight: Thinking Beyond the Cloud — Defining Digital Applications

Published: 03 October 2016

ID: G00304470

Analyst(s): Alys Woodward , Steve Crawford , Bianca Granetto , Daryl Plummer


Digital applications create the software foundation on which enterprise organizations' digital business models are being built. In this research, we provide a framework for business unit leaders to identify the components, context and characteristics that make up digital application offerings.

Table Of Contents


Background and Context

  • Following the Money

The Impact

  • It's Not About the Software, but What the Software Enables and How It Does It
    • Digital Applications' Key Technology Components
    • Business Models That Are Born From the Cloud
    • What Should Application Providers Do to Enable and Deliver Digital Business Outcomes?


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