Gartner Research

Market Insight: Where Application Software CEOs Are Investing for Growth

Published: 04 October 2016

ID: G00311424

Analyst(s): Christine Adams


Gartner's recent survey of technology CEOs reveals growth and investment priorities that differentiate applications from other technology businesses. If you're a business unit leader seeking to enter or expand share in application markets, this note will help you benchmark your strategy and budget.

Table Of Contents


  • What Drives Application Software Revenue Growth
  • New Products and Services Are the Enduring Innovation Priority
  • On Average, 21% of App Revenue Goes to Innovation
  • Digital Disruption Creates New Markets …
  • … But Not New Buyers
  • Digital Has Changed the App Business and Go-to-Market Model

Background and Context

  • Survey Objectives
  • Methodology

The Impact

  • Requirements to Compete in the Application Software Market Today


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