Gartner Research

Market Trends: Streaming Video Apps Drive Mobile Data Plan Structure

Published: 04 October 2016

ID: G00312915

Analyst(s): Neha Gupta

Summary

Video consumption is becoming the most important consideration in choosing a mobile data plan. To increase mobile data revenue, product managers at CSPs need to understand users' video streaming usage behavior to design data plans that will fit the users' needs and budgets.

Table Of Contents

Introduction

Market Trend

  • Mobile Data Spending on Smartphones in China Can Be Increased by Offering Bigger Data Packages
  • The Rise of Low-Income Streamers
  • 18- to 24-Year-Olds Offer Unique Upsell Opportunities for Mobile Data
  • U.S. Indicates Increasing Demand for Over-1GB Data Plans

Contrarian View

  • If Availability of Free Public Wi-Fi Service Increases, These Trends Change

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