Gartner Research

Market Trends: Streaming Video Apps Drive Mobile Data Plan Structure

Published: 04 October 2016

ID: G00312915

Analyst(s): Neha Gupta


Video consumption is becoming the most important consideration in choosing a mobile data plan. To increase mobile data revenue, product managers at CSPs need to understand users' video streaming usage behavior to design data plans that will fit the users' needs and budgets.

Table Of Contents


Market Trend

  • Mobile Data Spending on Smartphones in China Can Be Increased by Offering Bigger Data Packages
  • The Rise of Low-Income Streamers
  • 18- to 24-Year-Olds Offer Unique Upsell Opportunities for Mobile Data
  • U.S. Indicates Increasing Demand for Over-1GB Data Plans

Contrarian View

  • If Availability of Free Public Wi-Fi Service Increases, These Trends Change

Vendors to Watch

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.