Gartner Research

Elevate Your Horizontal Portal to a Digital Experience Platform

Published: 14 October 2016

ID: G00303686

Analyst(s): Jim Murphy , Gene Phifer

Summary

While enterprise portals remain in demand, the horizontal portal software market has grown stagnant. Application leaders must look beyond traditional portal frameworks to digital experience platforms as the foundation of their digital initiatives.

Table Of Contents

Analysis

  • Application Leaders Must Transform Horizontal Portals Into DXPs to Meet Digital Business Demands
    • Digital Experience Platforms Replace User Experience Platforms
    • Leaders Face a Chaos of Categories
    • Portal Capability Is Increasingly Vital, but Without the Portal Baggage
    • Customers Turn to Nonportals to Meet Portal Requirements
    • Horizontal Portals Alone Are Insufficient for Digital Experience Projects
    • Recommendations
  • Evaluate Horizontal Portal Providers Based on Their Ability to Serve as a Foundation of Your DXP
    • Vendors Reposition and Repackage
    • Customer Experience Is the DXP Hot Spot
    • DXP Is More Than Just WCM and Portals
    • DXP Is Not a Club Exclusive to Large, Established Vendors
    • The Ideal DXP Is "Lean and Mean"
    • Recommendations

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