Gartner Research

Consumer Goods CIOs Should Focus on the Basics on Their Way to Innovation

Published: 14 October 2016

ID: G00315921

Analyst(s): Stephen Smith

Summary

Consumer goods CIOs should view their role in innovation as enabling the digital transformation of products, processes and business models. Leveraging a focused framework will keep value-driven innovation efforts on track and increase the odds of success.

Table Of Contents
  • Key Challenges

Introduction

  • Key Challenges of Consumer Goods Innovation

Analysis

  • Prioritize Innovations by Using an Innovation Framework
  • Standardize — Improve Efficiency by Automating, Integrating and Operating Business
    • Include Packaging as Part of the Product
    • Build Out Your Connected Home Channel
  • Leverage — Enhance Leverage by Commercializing Existing Capabilities
    • Engage With Consumers on Their Turf
    • Leverage Creative Methods to Learn
  • Scale — Build Scale by Extending to New Customers and Markets
    • Embrace Business Model Disruption
    • Use Everyone, Everywhere to Get Ideas
  • Create — Envision New Businesses by Leveraging New Capabilities and Insight
    • Embed Digital Services and Experiences in Products
    • Seek Out Emerging Digital Marketing Tactics

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