Gartner Research

Market Trends: CSP Digital Transformation — Choosing the Right Path

Published: 11 October 2016

ID: G00308978

Analyst(s): Gyanee Dewnarain

Summary

Communications service providers can adopt different approaches to their digital transformation, depending on the company's maturity, strategic positioning and corporate aspirations. This research helps CSP technology business unit leaders plot a transformation path across key functional areas.

Table Of Contents

Introduction

Market Trend

  • Vision and Goals: CSPs Articulate Their Overall Digital Vision and Strategy or Focus on Specific Goals
    • Recommendations Relating to Digital Vision and Goals
  • Organization Model: CSPs' Choice of Organization Model Is a Function of Their Digital Maturity and Key Priorities
    • Integrated
    • Ringfenced
    • Phased Approach
    • The Leader for Digital Often Determines the CSPs' Path Along the Transformation Journey
    • Recommendations for CSP Digital Leaders on Organizational Model
  • Portfolio Strategy: CSPs' Digital Service Portfolio Is Increasingly Skewed Toward Enterprise Digital Services
    • Cloud and Hosting
    • IoT/M2M
    • Security
    • Recommendations for CSP Digital Leaders Relating to Portfolio Strategy
  • Implementation Model: CSPs Predominantly Leverage Partnerships to Implement Digital Services But Use Acquisitions to Accelerate Cycle Time
    • Recommendations Relating to Implementation Model
  • Business Models: Leading CSPs Are Starting to Experiment With New Business Models
    • Recommendations for CSP Digital Leaders Relating to Business Model
  • Go-to-Market Strategy: CSPs' Go-to-Market Strategy Is Rapidly Evolving to Reflect Their Increased Digital Maturity
    • Messaging Around Digital
    • Target Market and Value Proposition
    • Digital Sales and Marketing Strategy
    • Recommendations Relating to Digital Sales and Marketing Strategy

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