According to a recent Gartner study, technology buyers spend nearly 50% of their buying effort engaging with people and organizations independent from the providers being considered. This drives the need for tech industry product marketers to increase focus on broad influencer marketing efforts.
- Independent Sources Are the Ones Most Valued by Enterprise Technology Buyers
- Categorize Influencers Based on Their Role in the Technology Buying Cycle
- Appeal to Influencers' Specific Point of View to Build Awareness and Interest
- Measure and Adjust Based on Impact
- You Can Influence Influencers
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