Gartner Research

Master Atomic Content to Access the Power of Dynamic Content Marketing

Published: 18 October 2016

ID: G00309069

Analyst(s): Christopher Ross

Summary

Data-driven marketing, focus on customer experience and the mandate to boost marketing performance drive the need for more relevant, dynamic, targeted content. Marketing leaders who master and implement atomic content concepts can improve customer experience and strengthen customer relationships.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop a Data-Driven Foundation of Content Intelligence
    • Data Sources
    • Logic
    • Persona Signature
    • Journey Context
    • Optimal Message Key
  • Create a Library of Dynamic Content Elements
    • Assess Current Capabilities
    • Evaluate Impact and Resources
    • Create the Atomic Library
  • Deliver Customer Experiences With Dynamic Content
    • Put Your Atomic Content Strategy Into Motion

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