Gartner Research

Apply Design Thinking to Create Compelling Internet of Things Customer Experiences

Published: 19 October 2016

ID: G00307936

Analyst(s): Nathan Nuttall , Lars Van Dam


Technology product management leaders view Design Thinking as pivotal to innovation. The approach transforms customer experience, a top priority for TSP CEOs and IoT projects. Use this research to learn how to conceptualize and execute Design Thinking to improve the CX for IoT products.

Table Of Contents



  • Pilot Design Thinking for Your Offering Areas That Are Pivotal to Customer Experiences
  • Apply Design Thinking to Make CX Central to Product Development, Marketing and Sales Innovation
    • Empathize
    • Define
    • Ideate
    • Prototype
    • Test
  • Summary

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.