Gartner Research

Three Steps for CP Companies to Improve Collaboration Success With Retailers to Deliver Joint Value

Published: 19 October 2016

ID: G00315019

Analyst(s): Beth Coppinger


Supply chain customer logistics leaders who are looking to improve customer service are increasingly leveraging collaboration with retailers to drive joint value creation initiatives, but these often end in failure. Use this research to develop and execute successful collaboration initiatives.

Table Of Contents
  • Key Challenges



  • Step No. 1: Select Collaboration Initiatives That Align With the SC Strategies of Both the CP Company and the Retailer, and Agree on Clear Priorities With Measurable, Shared Benefits
  • Step No. 2: Establish Strong Governance, and Create and Maintain Senior Sponsorship in Both Organizations
  • Step No. 3: Utilize Project Management and Change Management Capabilities to Build Trust and Successfully Deliver Joint Value Creation — Then Measure and Communicate the Value Created

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