Gartner Research

How IT Service Providers Can Remove Roadblocks to Exploit Bimodal Market Growth Opportunities

Published: 20 October 2016

ID: G00313945

Analyst(s): Claudio Da Rold , Allie Young, Gianluca Tramacere


Technology service provider business-unit leaders are struggling to transform large, linear sales and delivery units into agile organizations that explore, innovate and exploit bimodal. Experiences matured by client organizations show major roadblocks, and appropriate actions are needed to fix them.

Table Of Contents
  • Key Challenges



  • Identify Siloed Practice Areas That Must Interact, Stimulate Cross-Collaboration and Select the Right Resources for Mode 2
    • Communicate, Communicate, Communicate
    • Focus on Cultural Change
    • Develop Metrics to Measure Success
  • Select Key Customers to Co-innovate, Leverage Customers' Business Priorities to Instill Urgency and Exploit Best Practices in Mode 2 to Drive the Transformation From Current Linear Processes to Bimodal
    • Develop Bimodal Work Styles
    • Introduce New Sales Techniques
  • Synchronize Roadmaps and Leverage Investments With Selected Key Customers and Then Scale Up
    • Embrace New Strategies to Engage
    • Prioritize New Skills in Your Organization

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