Gartner Research

Competitive Landscape: HMDs for Augmented Reality and Virtual Reality

Published: 21 October 2016

ID: G00300520

Analyst(s): Annette Jump , Brian Blau


Head-mounted displays and their use in AR and VR are quickly becoming a target of businesses due to their ability to enhance work and customer experiences. Ecosystem battles and years of fast device changes mean product managers should be selective and identify key verticals for immersive solutions.

Table Of Contents


  • Competitive Situation and Trends
    • The Landscape for HMDs Coalesces in 2016
    • Supporting Different Ecosystems Is Key to Successful HMD Business Models
    • Business Focus Is About Process Enablement and New Behavior Facilitation
    • Lack of IT HMD Talent Enables New Class of Professional Services to Help Integrate Immersive Technologies
  • Market Players
  • The Future of Competition
    • HMDs Require Quality Experiences, or Risk Abandonment
    • The Success of HMDs Relies on the Realization of Its Novel User Experience and Perceived Value
    • Long-Term Value of HMD in Business Will Be Due to Democratization
    • Hurdles Remain Before Devices and Their Systems Become Robust
  • Competitive Profiles
    • Microsoft
    • Google
    • Oculus/Facebook
    • Daqri
    • Atheer
    • Sony
    • Epson
    • Osterhout Design Group (ODG)
    • Samsung
    • Vuzix
  • References and Methodology

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