Gartner believes that CASB will continue as a stand-alone market rather than become a commoditized feature of other security platforms. Technology product management leaders will need to treat CASB as a distinct market to win market share.
Impacts and Recommendations
- Fully featured CASB platforms will continue to be a distinct market, available and paid for as a separate capability, which will enable security vendors to better address their customers' cloud security strategies
- Why Does This Distinction Matter?
- CASB acquisitions will become competitive differentiators for the acquiring security vendors in their core markets
- By partnering with new types of technology partners, CASB providers will have an opportunity to build support for a broader set of cloud security use cases
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