Gartner Research

Market Trends: Cloud Service Brokering

Published: 24 October 2016

ID: G00314303

Analyst(s): Gregor Petri

Summary

As cloud computing continues to become the "new normal," product marketing leaders at service provider organizations must provide distinct messaging, clarifying how they add customer value as a cloud service broker.

Table Of Contents

Introduction

Market Trend

  • Cloud Service Brokering Becomes More Essential in MSP Portfolios
    • Expressing Added Value
    • Brokering on Top of Pure Cloud Services

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