Gartner Research

Market Guide for Marketing Dashboards

Published: 25 October 2016

ID: G00314627

Analyst(s): Lizzy Foo Kune , Christi Eubanks


Marketing leaders want to make data more accessible, actionable and available to execution teams, and also relieve analysts of menial data aggregation and ad hoc reporting work. Use this Market Guide to become versed in an emerging class of providers for this use case.

Table Of Contents

Market Definition

Market Direction

Market Analysis

  • Before You Begin

Representative Vendors

  • AppInsights (Formerly Leftronic)
  • Beckon
  • Datorama
  • Domo
  • Dundas Data Visualization
  • Google Data Studio
  • iDashboards
  • Klipfolio
  • Origami Logic
  • Sweetspot Intelligence

Market Recommendations

Gartner Recommended Reading

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