Gartner Research

Competitive Landscape: Consumer Messaging App Providers, 2016

Published: 25 October 2016

ID: G00310073

Analyst(s): Jenny Sussin , Jessica Ekholm , Atsuro Sato


Facebook Messenger, WhatsApp, Apple iMessage, WeChat and Microsoft Skype have captured hundreds of millions of users' daily messaging needs. Product managers in TSPs looking for opportunities in the messaging space should look for providers that offer scale and rich, conversational user experiences.

Table Of Contents


  • Competitive Situation and Trends
    • Main Trends Driving Consumer Adoption of Messaging Apps
    • Regulators and Operators Attempt to Block Over-the-Top (OTT) Providers
  • Market Players
    • Communication Giants
    • All-in-Ones
    • Innovators
  • The Future of Competition
    • New Entrants and "New" Entrants
    • "New" Entrants
    • Massively Disrupting Technology
  • Competitive Profiles
    • Facebook Messenger
    • iMessage
    • Kik
    • Line
    • Skype
    • Snapchat
    • Viber
    • WeChat
    • WhatsApp
  • References and Methodology

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