Gartner Research

Host Strategic Vendor Events to Strengthen Strategic Vendor Relationships

Published: 27 October 2016

ID: G00313099

Analyst(s): Luke Ellery , Joanne Spencer


Sourcing and vendor management leaders struggle to effectively communicate and engage vendors in the strategic priorities of their organizations. Use this guide to host strategic vendor events to communicate goals, challenges and key initiatives to improve engagement and strengthen relationships.

Table Of Contents
  • Key Challenges



  • Create a Strategic Vendor Event With a Compelling Agenda
  • Organize the Event With Relevant Guest Speakers for a Carefully Selected Audience at an Appropriate Venue to Maximize Value to All Participants
  • Run the Strategic Vendor Event, Coordinating Resources and Maximizing the Value of Relationship Building Between Peer Vendors
    • Event Run Sheet
    • Welcoming Concierge
    • Master of Ceremonies
    • Networking
  • Develop a Process to Follow Up on Key Actions, Deliver on Outcomes, and Maintain Momentum and Drive Created by the Event
    • Thank You Email
    • Feedback Survey
    • Follow-Up Actions
    • Summary of Actions at Future Events

Case Study

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