Gartner Research

How to Manage the Challenges of Distributed Marketing

Published: 27 October 2016

ID: G00317385

Analyst(s): Noah Elkin


Marketing leaders in complex organizations share responsibility for successful customer interactions. Get started by developing an elastic strategy, providing shared access to resources for distributed marketing partners, and promoting both top-down and bottom-up best practices.

Table Of Contents
  • Key Challenges



  • Strategize and Structure for Successful Customer Experiences
    • Brand Standards
    • Marketing Enablement
    • Shared Technology
    • Communication Preference Management
  • Make Marketing Development Resources Easily Accessible
  • Use Content to Drive Your Distributed Marketing Machine
    • Determine the Right Channel Mix
    • Define a Content Marketing Governance Model
    • Focus on Multichannel Orchestration
  • Ensure Best Practices Are Shared Across the Network

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