Gartner Research

Market Insight: New Dynamics Drive Strong Growth and New Opportunities for Master Data Management Software Vendors

Published: 27 October 2016

ID: G00314856

Analyst(s): Terilyn Palanca , Alan Dayley , Michael Moran , Bill O'Kane


The MDM software market continued its steady growth in 2015, reaching nearly $2 billion in constant currency. Product leaders should note that evolving requirements such as multidomain and information governance have brought high growth rates to newer, smaller entrants, despite incumbent dominance.

Table Of Contents


Background and Context

The Impact

  • Strategic Planning Assumption


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