Gartner Research

Forecast Overview: Consumer Video Media Services, Worldwide, 2016 Update

Published: 28 October 2016

ID: G00300424

Analyst(s): Derek O'Donnell, Fernando Elizalde, Amanda Sabia

Summary

Once regarded as disruptive, subscription and transactional video-on-demand services are becoming mainstream across the world. Strategic planners at video service providers need to ensure that they optimize their offerings to increase and retain the number of subscribers and their spending.

Table Of Contents
  • Overview
  • Companion Documents

Market Description

  • Video Media Taxonomy
  • Market Characteristics
    • The Managed Pay-TV Market Is Mature in Most Geographies
    • Stand-Alone S-VOD Is Changing the Video Media Service Market Dynamics
    • T-VOD Is Well-Established
    • There's a Ceiling to Pay-TV Spending
    • Video Media Service Availability Is Not Uniform Across Geographies

Foundational Assumptions

  • Demographics
    • Total Households and Household Income
    • Household Segments
  • Macroeconomics
  • Demand-Side Factors
    • Consumer Purchase Preferences and Usage Behavior
    • Household Behavior
  • Supply-Side Factors
    • Technology Roadmap
    • Competitive Landscape
    • Pricing Strategies
  • Regulation

Market Model or Methodology

  • Influencing Factors
    • Explicit Influencing Factors
    • Implicit Influencing Factors

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