Gartner Research

Market Trends: Entering the European Cloud Market — Planning for Regional Differences in Governing Laws

Published: 31 October 2016

ID: G00304482

Analyst(s): Julian Poulter


Cloud companies in Europe have access to the world's largest single trading market. However, the EU is not homogeneous, and the whole region will change post-Brexit. Non-European cloud providers' business unit leaders expanding into Europe can use this note as they build and market their offerings.

Table Of Contents


Market Trend

  • The Cloud Market in Europe
    • Cloud Market Share
    • Cloud Forecast
    • Cloud Application Vendor Situation
    • Analysis
  • Key Cloud Issues and Steps to Take
    • Data Issues
    • Accessibility Issues
    • Marketing and Email Issues
    • Legal Contract Issues
    • Brexit Issues
  • Summary

Contrarian View

Vendors to Watch

  • Bullhorn
  • Fabasoft
  • Oracle

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