Gartner Research

Google Home — What the Launch Means for Connected Home Providers

Published: 31 October 2016

ID: G00317947

Analyst(s): Anthony Mullen , Jessica Ekholm , Fernando Elizalde


The Google Home launch, in addition to Amazon Echo's previous launch, will increase awareness of VPA-enabled speakers and ultimately connected home solutions. Technology product management leaders of connected home solutions need to put increased focus on AI capabilities to succeed in the market.

Table Of Contents
  • Impacts


  • Introduction
  • Reasons Why Google Home Launch Is Important
    • The So What? Rise of the Intelligent Assistant Interface for Everything
    • The What: Mass-Market Brands Launch "Ready to Go" Connected Home Experiences
    • The Who: Connected Home Solutions Get First Page Exposure, Increasing User Awareness
  • What This Means to You as a Technology Product Management Leader for Connected Home Solutions

Impacts and Recommendations

  • The increase in giants such as Google, Amazon and Apple offering intelligent home assistants is likely to cause a buzz in the market, creating new opportunities for technology product management leaders wanting to push their connected home solutions
    • Market
    • Competition
    • The Launch Means a Paradigm Shift
  • The Google Assistant that powers Google Home will reset the bar for natural-language understanding and connectivity in the home, which will enhance the customer experience and create opportunities for technology product management leaders
    • Market
    • Competition
  • Google Home voice control features for music and video entertainment experiences will force technology product management leaders of video and music service providers to accelerate adoption of hands-free voice as a user interface
    • Competition
    • The Market
    • Content Casting Can Bring Voice-Enabled E-Commerce

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