Gartner Research

Invest in Tools That Tap Into Personal Technology Buyers' Product, Price and Ease-of-Use Preferences to Create Better Customer Experiences

Published: 31 October 2016

ID: G00317736

Analyst(s): Nick Ingelbrecht


Customer experience has become the key differentiator in the personal technologies market. For TSPs to enhance customers' experience, technology product marketing leaders must ensure their efforts to customize brand interactions are balanced by the CX strategy across the organization.

Table Of Contents


Market Trend

  • The Personal Technologies Market Demands a Tighter Focus on Price/Value, Product Quality and Ease of Use to Create Better Customer Experiences

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