Gartner Research

Market Trends: Digital Commerce Platforms in Growth Mode, Worldwide

Published: 04 November 2016

ID: G00314673

Analyst(s): Yanna Dharmasthira, Sandy Shen


Digital channels and customer experience are high priorities in the end-user CEOs' agenda. Technology strategic planners in TSP organizations should craft a growth strategy to tap into the digital commerce platform market, which is forecast to reach a 15% CAGR for the next five years.

Table Of Contents


Market Trend

  • Digital Commerce: Capture the Growing Demand Now
    • Emerging Markets
    • Mature Markets
  • Sell to the Top: Digital Channels and Customer Experience Are High CEO Priorities
  • B2C Is Stronger in the Emerging Market, but B2B and B2C Are Equally Common in Mature Markets
  • Digitalization Continues to Drive Digital Commerce Platform Growth
    • Multichannel Strategy: A Prerequisite, With Variations
  • Market Structure Trend
    • Large and Dynamic Ecosystem With Partners and Competitors

Contrarian View

  • New Government Regulations May Inhibit Digital Commerce Growth

Vendors to Watch

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