Gartner Research

Forecast Snapshot: Mobile Phones by Premium, Basic and Utility Types, Worldwide, 2016

Published: 10 November 2016

ID: G00315901

Analyst(s): Anshul Gupta , Ranjit Atwal


Global mobile markets reaching saturation in smartphones and declining average selling prices will see all three phone segments suffer declining end-user spending through 2020. This research enhances the published mobile phone forecast with end-user spend forecasts based on key pricing assumptions.

Table Of Contents

Market Size and Compound Annual Growth Rate


  • Introduction
    • Mobile Phone Market Introduction
    • Mobile Phone Market Definition
  • Vendor Dynamics
  • Buyer Dynamics
  • Mobile Phone Market by Device Type — Unit Market Size
  • Mobile Phone Market by ASP
  • Mobile Phone Market by Device Type — Forecast Assumptions
  • Mobile Phone Market Assumptions
    • Premium Phone Market Assumptions
    • Basic Phone Market Assumptions
    • Utility Phone Market Assumptions


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