Gartner Research

Emerging Market Analysis: IoT in Eastern Europe Shows Limited Adoption, Lots of Potential

Published: 11 November 2016

ID: G00314499

Analyst(s): Petr Gorodetskiy


Internet of Things in Eastern Europe is at the earliest stage of adoption. The main objective for product marketing leaders in technology and service providers should be to persuade and guide skeptical prospect user organizations to implement IoT as part of their digital transformation.

Table Of Contents


  • Current IoT Landscape in Eastern Europe: Early Stage of Adoption
    • Utilizing IoT: Main Business Targets and Devices to Connect
    • Concerns and Barriers Against IoT Utilization
    • Decision Making and Digital Enthusiasts
    • Recommendations
    • Methodology

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