Gartner Research

Wealth Managers Must Use Social Media More Effectively or Lose Clients

Published: 14 November 2016

ID: G00315222

Analyst(s): Chuck Thomas

Summary

Wealth management firms have failed to use social media to deliver value beyond marketing material. Wealth management CIOs who can drive the systematic and coordinated usage of social media will better understand their clients' needs and deepen their firms' relationships with those clients.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Move Beyond Marketing and Leverage Social Media to Thrill Your Clients
  • Establish Clear Governance Rules and Requirements, or Risk Entanglements and Exploding Costs
  • Integrate Social Media With CRM or Risk Drowning Your Clients

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