Published: 15 November 2016
As marketing leaders command more resources to drive revenue growth, they must align strategic initiatives to twin mandates of data-driven intelligence and customer experience. Use insight from Gartner's 2017 Watch List to lead, execute and optimize marketing initiatives in the year ahead.
Analysts:
Christi Eubanks, Ewan McIntyre, Mike McGuire, Christopher Ross, Kirsten Newbold-Knipp, Lizzy Foo Kune, Julie Hopkins, Jennifer Polk, Jay Wilson, Charles Golvin, Jake Sorofman, Noah Elkin, Anna Maria Virzi, Adam Sarner
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