Published: 15 November 2016
Analyst(s): Christi Eubanks , Ewan McIntyre , Mike McGuire , Christopher Ross , Kirsten Newbold-Knipp , Lizzy Foo Kune , Julie Hopkins , Jennifer Polk , Jay Wilson , Charles Golvin , Jake Sorofman, Noah Elkin , Anna Maria Virzi , Adam Sarner
As marketing leaders command more resources to drive revenue growth, they must align strategic initiatives to twin mandates of data-driven intelligence and customer experience. Use insight from Gartner's 2017 Watch List to lead, execute and optimize marketing initiatives in the year ahead.
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