Gartner Research

Finding the Right Consumer IAM Products, 2016 Update

Published: 14 November 2016

ID: G00311155

Analyst(s): Felix Gaehtgens , Gregg Kreizman


Consumer-facing IAM differs significantly from workforce-facing IAM in scale and function. Security and risk management leaders can choose providers that offer marketing or developer-leaning solutions, or enterprise IT-leaning IAM vendors that have evolved offerings to support consumer IAM.

Table Of Contents


  • Common Characteristics of Consumer IAM
  • Common and Evolving Technology Requirements for Consumer IAM
    • Identity Repository Support
    • Access
    • Analytics
    • Representative Vendors

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