Gartner Research

Build Versus Buy Considerations for Delivery of an Enterprise Mobile App Portfolio

Published: 16 November 2016

ID: G00315903

Analyst(s): Michael Maoz , Jason Wong , Matthew Cain


Mobile apps are essential to a digital workplace. But with so many types of apps needed, application leaders focused on the digital workplace must determine whether they should buy or build their employee-facing apps and how to successfully deliver a portfolio of apps.

Table Of Contents
  • Key Challenges



  • Assess the Business Impact of Apps to Select the Most Appropriate Acquisition Strategy
  • Curate an App Portfolio Based on Mobile Personas Including Both Custom and Packaged Apps
  • Manage Mobile Apps as Products and Not as Projects

Case Study

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