Gartner Research

Large Established Storage Vendors, Brands and Products Are No Longer Risk-Free

Published: 16 November 2016

ID: G00315230

Analyst(s): Valdis Filks , Santhosh Rao


I&O leaders can no longer rely on the assumption that it is safer to buy from established storage vendors when compared to new suppliers. This research describes what I&O leaders must do to benefit from structural changes in the storage industry.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • New storage vendors often supply simpler-to-use, simpler-to-purchase, and better products and services than incumbent suppliers, which has "leveled the playing field" for I&O leaders seeking storage solutions
  • Traditional vendors are reorganizing their businesses and transitioning their products, which reduces the security of supply and creates uncertainty for I&O leaders
  • The availability of more storage products and suppliers has drastically reduced array prices, and increased the choices that I&O leaders have

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