Gartner Research

What Generation Z Will Want, and How Retail and Consumer Product Companies Can Deliver

Published: 22 November 2016

ID: G00318920

Analyst(s): Tom Enright


Generation Z, the teenagers and preteens of today, is the future of the global economy. This research advises supply chain leaders of retail and consumer product companies as to this new generation's unprecedented expectations and how to develop supply chains to meet them.

Table Of Contents
  • Key Challenges



  • Develop Shopper Segmentation Profiles Supported by Distinct Supply Chain Models
  • Accelerate Fulfilment Lead Times by Reviewing Each Element of the Supply Chain
  • Focus on Presenting a Competitively Differentiating Shipping and Returns Policy

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