Gartner Research

Guidance Framework for Managing Consumer Identities

Published: 22 November 2016

ID: G00311308

Analyst(s): Lori Robinson


Consumer IAM is a critical element of a digital business strategy. It helps enable the digital customer experience, protect consumers' privacy, and secure data and resources. Technical professionals must understand the unique challenges and use cases associated with managing consumer identities.

Table Of Contents

Problem Statement

  • Scope
  • Scale
  • Control
  • Focus
  • Audience
  • Data

The Gartner Approach

The Guidance Framework

  • Prework
    • Identify Key Business Stakeholders
    • Understand Business Drivers and Business Requirements
    • Document Business Use Cases
    • Understand Legal and Regulatory Requirements
    • Inventory Existing IAM Systems and Processes
    • Involve Your IT Peers
  • Connect
    • Register User
    • Validate Data and Proof Identity
    • Manage and Control Access
  • Collect
    • Collect Consumer Identity Data
    • Manage User Profile and Preferences
    • Aggregate Disparate Consumer Identity Data
    • Store Consumer Identity Data
  • Protect
    • Manage Consent and Privacy Settings
    • Secure Consumer Identity Data
    • Audit and Monitor
  • Integrate
    • Integrate Consumer Identity Data With External Systems

Risks and Pitfalls

Gartner Recommended Reading

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