Gartner Research

Predicts 2017: Identify Your Buyers to Seize Their Personal Technologies Purchases

Published: 21 November 2016

ID: G00316904

Analyst(s): Mikako Kitagawa , Tracy Tsai , Fernando Elizalde , Angela McIntyre, Derek O'Donnell, Amanda Sabia , Anshul Gupta , Annette Jump , Kanae Maita


VR-based videos, personal assistant robots and biometric sensors all impact people's time and behaviors on devices. Technology product management leaders need to identify their users and understand how these technologies are consumed to better design products in order to increase product purchases.

Table Of Contents


  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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