Gartner Research

Best Practices for Healthcare CIOs Driving Improved Consumer Engagement

Published: 22 November 2016

ID: G00311558

Analyst(s): Richard Gibson, M.D., Jeff Cribbs


Consumer engagement in healthcare is moving past the stage of ideation into operations. Healthcare CIOs must drive the next phase of maturity with evidence, execution and improvement, and should use this research to structure their consumer engagement initiatives.

Table Of Contents
  • Key Challenges



  • Define Healthcare Consumer Engagement Clearly and Quantitatively
  • Prioritize Consumer Engagement Investments by Making a Direct Link to the Organization's Financial and Mission Imperatives
  • Use Gartner's Six-Step Process When Collaborating on a Consumer Engagement Project With Business, Clinical and Consumer Experience Partners

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