Gartner Research

Predicts 2017: Digital Business Elevates the Customer Experience Well Beyond Current Retail Multichannel Capabilities

Published: 23 November 2016

ID: G00298612

Analyst(s): Kelsie Marian , Robert Hetu , Joanne Joliet , Miriam Burt

Summary

Retailers will leverage digital business technologies to create a shopping experience that instills greater collaboration and convenience for customers. Retail CIOs must position their organizations to be ready to deliver to this new wave of customer expectations through unified retail commerce.

Table Of Contents

Analysis

  • What You Need to Know
  • Strategic Planning Assumptions
  • A Look Back

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