Gartner Research

Mature Your Mobile Marketing With This Four-Step Best Practice

Published: 23 November 2016

ID: G00308352

Analyst(s): Mike McGuire , Charles Golvin

Summary

As mobile experiences dominate engagements for customers and prospects, marketing leaders must become more mature in their mobile marketing. This research outlines four best practices for laying a strategic mobile marketing foundation and improving your mobile proficiency.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Step No. 1: Identify Your Mobile Marketing Type
  • Step No. 2: Develop Mobile Analytics Capabilities
  • Step No. 3: Test and Deploy Tactics Based on Mobile Behavior
  • Step No. 4: Build a Team for Mobile Success

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