Gartner Research

China Summary Translation: 'Thing Commerce: IoT-Enabled Digital Commerce'

Published: 27 November 2016

ID: G00317067

Analyst(s): Sandy Shen


Smart things can make purchases on behalf of customers based on rules, context and preferences, creating new business opportunities and interactive channels. IT leaders supporting digital commerce should understand the business implications to plan for the supporting technology and infrastructure.

Table Of Contents



Thing Commerce: IoT-Enabled Digital Commerce

  • Key Findings
  • Recommendations


  • Three Stages of Thing Commerce
    • Stage 1: Fixed
    • Stage 2: Adaptable
    • Stage 3: Autonomous
  • The Three Technology Layers of Thing Commerce
  • Implications for Businesses
    • Integrate With Platforms
    • Go Direct
  • New Business Opportunities
    • A New Way of Marketing and Selling
    • Personalized Products
    • Data as a New Business

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