Gartner Research

How to Improve Customer Service in Today's Volatile Marketplace by Establishing Collaborative Planning

Published: 29 November 2016

ID: G00319375

Analyst(s): Simon Bailey


Supply chain leaders across industries are finding demand forecasting more challenging. Today's volatile marketplace calls for collaboration across trading partners. This research provides best practices for establishing CPFR to reduce demand amplification through improved demand visibility.

Table Of Contents
  • Key Challenges



  • Establish the CPFR Roadmap by Agreeing on Scope, Auditing Your Process Health and Plotting Steps to Achieve Your Vision
    • Strategic Fit
    • Starting Point
    • Scope
    • End Goal
    • Governance
    • Data Integrity
    • Key Process
    • Joint Scorecard
  • Build a Compelling Business Case to Win Around Those Who Feel CPFR Challenges the Status Quo
  • Secure Talented Personnel to Run the CPFR Program Who Possess a Blend of Functional Skills, Resilience and a Customer Service Mindset

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