Gartner Research

SWOT: Kony, Mobile App Development Platforms, Worldwide

Published: 29 November 2016

ID: G00315816

Analyst(s): Jason Wong , Adrian Leow , Van Baker , Neha Kumar

Summary

Kony holds significant mind share in the MADP segment and is the second-largest player, with 9.4% market share in 2015. Understanding how it competes will assist strategic planners at MADP providers in planning how to contest against or engage with Kony as the market evolves.

Table Of Contents

Analysis

  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Recommendations for Partners and/or Competitors
    • Recommendations for Kony's Competitors
    • Recommendations for Kony's Partners
  • Implications for Kony
  • Company Overview
  • Methodology

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